Laundry Pal
Laundry Pal is a service that connects users with workers to pick up, complete, and deliver laundry back to him or her so they have one less task on their plate.
Spring 2021
Responsibilities
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Brand design
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Visual identity
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UI wireframing
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Logo design
Brand applications
The branding of Laundry Pal is personable, lighthearted, and bubbly. It allows for a broad range of applications. Through posters, an app, and packaging, the visual strategy leaves the audience with a level of interest and curiosity. Laundry Alert uses a subtle, pastel color palette, a rounded sans serif typeface, and playful illustrations.
Process
I explored how the brand could be personable and playful by iterating on a logo design, color palette, illustration style, and company name that would most effectively convey this.
I decided to explore different face options and accompanying icon styles that would allow for a more modular brand with a variety of brand applications.
