Red Hat
Amphitheater Badges
Named by Red Hat, the Red Hat Amphitheater is owned and run by the city of Raleigh. It hosts various performances and concerts from the months of April through October. I was requested to make two types of badges for those who purchased backstage passes: an All Access and a Limited Access.
Roles
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Designer - myself
Responsibilities
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Visual identity
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Print design
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Creative direction
Spring 2023
Badge Designs
Because the Red Hat Amphitheater is owned by the city of Raleigh, the branding for these badges did not need to adhere to the Red Hat brand standards. That being said, I chose a vibrant color palette to make the designs pop and to make the audience energized for the upcoming show. I also chose imagery that would convey the wide variety of performances that the amphitheater offers.
All Access: Front
All Access: Back
Limited Access: Front
Limited Access: Back
Audit
Because there were no pre-existing brand guidelines to go off of, this project was very open-ended. In order to get a sense of what I wanted, I did an audit of other performance related illustrations and wrote notes about what drew my eye to them. I also created a variety of color palettes to choose from.
Based on this audit, I concluded that I wanted a lively color palette that conveyed a sense of movement and energy. I also learned that I wanted illustrations that were stylized to be surreal-like and three-dimensional.
